A page one position in the Google search results is like gold dust. Not so long ago it was relatively easy to achieve. These days it’s a lot more challenging in a far more diluted market, and getting it wrong can affect your reputation.
We work with our customers to get a full understanding of their business, products, services, customer demographics, future vision, current branding and key marketing objectives for the next 12 months.
We will then look at your competitors. If you tell us ‘we don’t have any competitors’ this is a massive red flag. Everyone should have a knowledge of their competitor market and what makes you stand out from others in your field. We will help you investigating who your main competitors are using our sophisticated analysation tools. Our team can look at any website and work out why it ranks higher – or lower – than another site that is targeting the same keywords in the search engines.
We will then add customer behavioural analytics to your website that will allow us visualise customer behaviour on your website, understanding what users want and do on your site by visually representing their clicks, taps and scrolling behaviour. These are the strongest indicators of visitor motivation and desire.